Q1.The role and scope of event management is to deliver successful events. Analyse the scope of Event Management.
Answer:- Introduction to event management- Event management is the application of project managementto the creation and development of festivals, events and conferences.Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.Post-event analysis and ensuring a return on investment have become significant drivers for the event industry
The recent growth of festivals and events as an industry around the world means that the management can no
longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and,
in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business
people. Many industries, charitable organizations, and interest groups will hold events of some size in order to
market themselves, build business relationships, raise money or celebrate
Event management is considered one of the strategic marketing and communication tools by companies
of all sizes. From product launches to press conferences, companies create promotional events to help them
communicate with clients and potential clients. They might target their audience by using the news media,
hoping to generate media coverage which will reach thousands or millions of people. They can also invite their
audience to their events and reach them at the actual event.
The event manager is an expert at the creative, technical and logistical elements that help an event succeed.
This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of
course, client service. It is a multi-dimensional profession.
Site surveying
– Client service
– Brief clarification
– Budget drafting
– Cash flow management
– Supply chain identification
– Procurement
– Scheduling
– Site design
– Technical design
– Health & safety
– First aid services
– Environmental and ecological management
– Risk management
An event manager who becomes involved closer to the event will often have a more limited brief. The key
disciplines closer to the event are:
– Health & safety including crowd management
– Logistics and vehicle selection
– Rigging
– Sound
– Light
– Video
– Detailed scheduling and agenda planning
– Security
The scope of event management-
1. The purpose is the ability to detect events, investigate and determinate the correct control action
2. The events (warnings and exceptions) can be used to automate many routine activities
3. Event Management can be applied to any aspects of Service Management that can be controlled and can
be automated (Configuration Items)
4. Provide mechanisms for early detection of incidents.
5. Some types of automated activities can be monitored by exception, reducing downtime.
Q2.Prepare a list of all the legal duties that an event manager has to fulfil before organizing an event.
Answer:- Event Manager Responsibilities and Duties
1. Coordinate with corporate team and local vendors and plan and implement all events efficiently and
coordinate with customers to assist in sales of designated products.
2. Assist consumers and provide knowledge on all products and maintain all tour vehicles and required
event materials.
