Q2. ABC Merchandisers want to develop and present their product lines in unique ways that will help them outweigh their competitors. How can they do it? Will global sourcing will help?
A.2 Developing the category strategy
ï¶ï€ Footfall: Retailers adopt this strategy when the category requires communicating the price awareness and promote frequent purchase. In this strategy retailer‟s focus will be on increasing the traffic to the retail store.
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