Q3.Write a short note on International Advertising. How is it important for international marketing? 10 marks(350-400 words)
Answer : Definition of International Advertising
International advertising entails dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humour or emotional appeals, as well as in levels of literacy and languages spoken