Q4. Explain the questionnaire design process.
Answer. The steps preceding questionnaire design
Deciding on the information required
It should be noted that one does not start by writing questions. The first step is to decide ‘what are the things one needs to know from the respondent in order to meet the survey’s objectives?’ These, as has been indicated in the opening chapter of this textbook, should appear in the research brief and the research proposal.
Define the target respondents
At the outset, the researcher must define the population about which he/she wishes to generalise from the sample data to be collected. For example, in marketing research, researchers often have to
