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Q5. Mention the different techniques used while evaluating the performance of e-marketing activities. 10 marks (350-400 words)

June 14, 2013 By: Meliza Category: 1st SEM

Answer :  Evaluating Marketing Performance

Organizations use various methods to evaluate marketing key performance indicators (KPIs) or metrics. Marketing Performance Measurement, Marketing Performance Management, Marketing Return on Investment (ROI), Return on Marketing Investment (ROMI), and Accountable Marketing are all metrics that

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