Q5.What are the factors that affect the pricing strategy of an international firm? What different pricing strategies can the firms adopt?10 marks(350-400 words)
Answer : In an era of globalization, one of the challenges that companies face when selling their products abroad is how to set appropriate prices. Most of the same factors used in setting prices in a single country are taken into account when formulating an international pricing strategy, but many factors often are overlooked in national pricing and must be given special attention when moving into global markets.
National Market Size
One of the main factors
