1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products. a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system. b) Explanation of Digital Products.
- a) Explanation of Front-end & Back-end activities of Infrastructure: Building a Product system
Front-end
Front-end is the portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogues, a shopping cart, a search engine and a payment gateway. For example, when we book a hotel through a Website, we find the brand through the search engine, go through the electronic catalogue, and make the payment through the payment gateway maintained by entities such as HDFC or Axis Bank.
SMU MBA SUMMER 2016-2017
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