6 Write a short note on a. Advertising in marketing mix b. Positioning. Role of advertising in marketing mix Positioning
Answer: – Role of advertising in marketing mix Positioning
Marketing has been defined by various experts as that which covers all activities from product conception to the last step when it reaches the consumer. An exhaustive list of its primary activity includes:
- Product, Price, Promotion, Placement (4 Ps of E. Jerome McCarthy, 1960)
