2 Elaborate in detail factors that are affecting marketing and advertisement. Factors that affecting marketing and Advertisement.
Answer: – There are some factors which deeply influence our thinking about advertising in India. These factors are entirely different from the last century and perhaps from other developing countries.
1 Industrial growth
Industrial growth is difficult to measure in absolute terms because when one sector is doing well, another may not be. Industrial lending is a key indicator. Big industries have been in a tight spot since 2008–09 due to global recession, forcing closures and retrenchments. And the financial health of the urban industrial worker segment is a major influencer of the urban market.
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