Answer: a) This is the method of cost-oriented pricing and is also called target profit pricing. It uses the concept of break-even chart, which exhibits thetotal cost and total revenue expected at different levels of sales volume. The firm achieves break-even when the total revenue is just equal to Read the rest of this entry →
Answer: A marketing channel is a system of relationships existing among businesses that participate in the process of buying and selling products and services. Channel intermediaries are those organisations, which connect the manufacturer with the customers and help in the distribution of the product. The intermediaries are involved in taking physical ownership of the product, collecting payments, and offering after sales service. All these activities involve large amount of risk and Read the rest of this entry →
Answer: The following are the advantages of branding.
(a) A brand promises and delivers a high level of assurance to consumers.
(b) A brand serves as an Read the rest of this entry →
Answer: Environmental scanning is designed to aid the long-term planners and strategists in the organisations. Many people criticise the environmental scanning technique because of the diffused and general nature of its Read the rest of this entry →
Answer: Service sector is one of the key contributing factors for the growth of our economy and civilisation. Though marketing literature is dominated by manufacturing and product-centric business practices, service marketing constitutes a strategic area, which has propelled growth and success Read the rest of this entry →
Answer: Concepts of Working Capital
Gross working capital: Gross working capital refers to the amounts invested in various componentsof current assets. It basically refers to the current assets. This concept hasthe following practical relevance:
Answer:Capital budgeting process
After thescreening of proposals for potential involvement is over, the companyshould take up the following aspects of capital budgeting process:
Answer: Factors Affecting Capital Structure
Leverage: The use of sources of funds that have a fixed cost attached to them, such as preference shares, loans from banks and financial institutions, and debentures in the capital structure, is known as “trading on equity” or “ Read the rest of this entry →
Answer:Irredeemable bonds or perpetual bonds
Bonds which will never mature are known as irredeemable or perpetualbonds. Indian Companies Act restricts the issue of such bonds andtherefore, these are very rarely issued by corporates these days. In case ofthese bonds, Read the rest of this entry →
Answer: Doubling period
Doubling period is the period which makes the investment as “Doubled”, that is the amount invested fetches 100% return.
Answer: Wealth maximisation vs. profit maximisation
Answer: Layout decisions are important for three basic reasons:
Answer: Risk management aims to identify the risks and then take actions to minimise their effect on the Read the rest of this entry →
Answer: Project management can be considered to have five dimensions which are necessary to be managed. The dimensions are Features, Quality, Cost, Schedule, and Staff.
The five dimensions of project management are dependent of one another. For example, if you add staff, Read the rest of this entry →
Answer: Quality is inherent in the product or service that is rendered to the customer. Since we are attempting to measure the same, we will look into those aspects of quality, called dimensions of quality.
Quality of design – A product is designed keeping in view the customers’ requirement. For designing Read the rest of this entry →
Answer: a) In factor rating method, each of the factors forlocation is rated and the rating of the competitive locations is considered. Then, the products of the rating are added and the location Read the rest of this entry →
Answer: a) Phases of Operations Strategy
Quality – Quality is the driving factor for any organisation. When buyinga product, a customer will always think about the value of the money heor she is investing. Even if the price of the product is high, the quality ofthe product will provoke the customer to buy Read the rest of this entry →
DRIVE: SPRING 2016
PROGRAM: MBADS (SEM 4/SEM 6) MBAFLEX/ MBA (SEM 4) PGDPMN (SEM 2)
SUBJECT CODE & NAME: PM 0015 – QUANTITATIVE METHODS IN PROJECT MANAGEMENT
BK ID: B2011 CREDIT AND MARKS: 4 CREDITS AND 60 MARKS
Q1. Explain Business Value Models in detail
Answer: The following business models in detail in the following section: Read the rest of this entry →
| DRIVE | SPRING2016 |
| PROGRAM | MBA |
| SEMESTER | III |
| SUBJECTCODE&NAME | PM0010–INTRODUCTIONTOPROJECT MANAGEMENT |
| BK ID | B1936 |
| CREDIT&MARKS | 4CREDITS&60MARKS |
| DRIVE | SPRING2016 |
| PROGRAM | MBA |
| SEMESTER | IV |
| SUBJECT CODE &NAME | OM 0015 –MAINTENANCE MANAGEMENT |
| BKID | B2008 |
| CREDITS &MARKS | 4 CREDITS AND60 MARKS |
ASSIGNMENT
| DRIVE | SPRING2016 |
| PROGRAM | MBA |
| SEMESTER | III |
| SUBJECT CODE &NAME | OM 0010 – OPERATIONSMANAGEMENT |
| BKID | B1934 |
| CREDITS &MARKS | 4 CREDITS AND60 MARKS |
| DRIVE | SPRING2016 |
| Program | MBA |
| Semester | 4 |
| Subject code&name | MU0015-COMPENSATIONAND BENEFITS |
| BookID | B1859 |
| Credit &Marks | 4 CREDIT, 60 MARKS |
| DRIVE | SPRING2016 |
| PROGRAM | MasterofBusinessAdministration- MBA |
| SEMESTER | 3 |
| SUBJECTCODE&NAME | MU0010 – MANPOWERPLANNING&RESOURCING |
| BK ID | B1765 |
| CREDIT&MARKS | 4 Credits,60marks |
Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof 400 words. Each question is followed by evaluation scheme. Read the rest of this entry →
| DRIVE | SPRING 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | 4 |
| SUBJECT CODE &NAME | MK0015–Services Marketing and Customer RelationshipManagement |
| BKID | B1808 |
| CREDITS&MARKS | 4 Credits, 60 marks |
Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Discuss the issuesthatneed to be addressed byafirmbeforeit sets out targeting goals. | ||
| Targeting goals | 10 | 10 | |
| 2 | List & classifythe 7P’s of marketing. | ||
| 7P’s of marketing | 10 | 10 | |
| 3 | Describe theHoward Shethmodel of customerBehaviour. | ||
| Howard Shethmodel | 10 | 10 | |
| 4 | What are the uses of IT in the Education&Bankingsector? | ||
| Uses of IT in the EducationsectorUses of IT in the Bankingsector | 5
5 |
10 | |
| 5 | Describe thenatureof servicemarketing. | ||
| natureof servicemarketing | 10 | 10 | |
| 6 | Write short notes on:
a) e-CRMb) Customer LifeCycle |
||
| DRIVE | Spring 2016 |
| PROGRAM | MBADS (SEM 4/SEM 6)MBAFLEX/MBA (SEM4) |
| SUBJECTCODE&NAME | MK0016/ML0016- AdvertisingManagementandSalesPromotion |
| BKID | B1809 |
| CREDIT&MARKS | 4 Credits, 60 marks |
Note – Answerallquestions.Kindlynote thatanswersfor10marks questionsshould beapproximatelyof400 words.Eachquestion is followedbyevaluationscheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Listsomeofthe factorsthataffect advertisinginIndia. | ||
| Explanation ofthe concepts | 10 | 10 | |
| 2 | Writea shortnotes on:
A. MediaPlanners B. Media Buyers |
||
| A. MediaPlanners | 5 | ||
| B.MediaBuyers | 5 | 10 | |
| 3 | Describethe AIDAmodel of consumerresponsehierarchy. | ||
| Explanationofthe concepts | 10 | 10 | |
| 4 | Whatis “abovetheline”and“belowtheline”activitieswith respect tomarketingcommunications? Explainthe concept indetail. | ||
| Define media | 2 | ||
| Explanationofthe concepts | 8 | 10 | |
| 5 | What are the various mediathat maybeusedfordirectmarketing?What aretheirprosandcons? | ||
| Explanationof concepts | 5 | ||
| Pros and Cons | 5 | 10 | |
| 6 | Describethe ConsumerProtectionAct and its strengths and weaknesses. | ||
| Explanation ofthe concepts | 5 | ||
| Strengths and Weakness | 5 | 10 | |
| DRIVE | SPRING 2016 |
| PROGRAM | Master of Business Administration- MBA |
| SEMESTER | 4 |
| SUBJECT CODE &NAME | MK0017–E-Marketing |
| BKID | B1810 |
| CREDITS&MARKS | 4 Credits, 60 marks |
Note –Answer all questions. Kindlynote thatanswersfor 10 marks questions should beapproximatelyof 400 words. Eachquestion is followed byevaluation scheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Explain the collaborativeClick-and-Brickmodel. | ||
| collaborativeClick-and-Brickmodel | 10 | 10 | |
| 2 | Explain the factors thatinfluencee-consumer’sbuying behavior. | ||
| Factors that influence e-consumer’sbuying
behavior |
10 | 10 | |
| 3 | Explain the advertisingmedia commonly used bybusinesses to implementtheire-marketing plans. | ||
| Advertisingmedia | 10 | 10 | |
| 4 | What is affiliatemarketing? | ||
| Affiliate marketing | 10 | 10 | |
| 5 | Brieflyexplaincopyright&trademark. | ||
| Copyrighttrademark | 5
5 |
10 | |
| 6 | Write short notes on:
a) Blogsb) Classified advertising |
||
| a) Blogs
b) Classified advertising |
5
5 |
10 | |
| DRIVE | SPRING2016 |
| PROGRAM | MBADS(SEM4/SEM6)
MBAFLEX/MBA(SEM4) |
| SUBJECTCODE &NAME | MK0018– InternationalMarketing |
| BKID | B 1811 |
| CREDIT&MARKS | 4 CREDITS, 60 MARKS |
Note–Answerallquestions.Kindlynotethatanswersfor10marksquestionsshouldbeapproximatelyof400 words. Each question is followedbyevaluationscheme.
| Q.No | Questions | Marks | TotalMarks |
| 1 | Differentiatebetween GATT and WTO | ||
| GATTWTO | 5
5 |
10 | |
| 2 | Write shortnotes on the following:
A. International franchising B. Internationalcontractmanufacturing |
||
| A. International franchising
B. Internationalcontractmanufacturing |
5
5 |
10 | |
| 3 | What are the stages in which internationalmarketsare screenedandanalysed? | ||
| 4 Stages | 2.5*4 | 10 | |
| 4 | What is counter-trade?Describethe various typesof counter-trade. | ||
| Explanation ofthe conceptsTypes | 5
5 |
10 | |
| 5 | Discuss the role ofsalespromotion and personal sellingin internationalmarketing. | ||
| SalespromotionPersonal Selling | 5
5 |
10 | |
| 6 | Write shortnotes on the following:
a. Bill of Exchange b. Packinglist c. Airwaybill d. Certificate oforigin e. Consular invoice |
||
| a.Bill of Exchange | 2 | 10 | |
| b. Packinglist | 2 | ||
| c. Airwaybill | 2 | ||
| d. Certificate oforigin | 2 | ||
| e. Consular invoice | 2 | ||
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV – SUBJECT CODE & NAME MI0038- ENTERPRISE RESOURCE PLANNING
1 Define Enterprise Resource Planning (ERP). Briefly explain the major benefits of anERP system.
Define ERP
Explain any 8 major benefits of an ERP system
Answer: ERP is an integrated information system that controls and integrates all the business functions of an enterprise. According to Nah and Lau (2001), “ERP is a packaged business software system that Read the rest of this entry →
DRIVE SPRING 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III – SUBJECT CODE & NAME MI0033 – SOFTWARE ENGINEERING
1 Write short notes on the following agile processes:
Concept of Dynamic Systems Development Method (DSDM)
Concept of Adaptive Software Development (ASD)
Concept of Scrum
Concept of Feature-Driven Development
Answer: a) The DSDM methodology was promoted by the DSDM Consortium, created in 1994 by a group of software engineering practitioners and software vendors. The most important distinctive feature of DSDM is that it has nine guiding principles, namely: Read the rest of this entry →
DRIVE- Spring 2016
PROGRAM- MBA (Sem 4), MBADS (Sem 4 / Sem 6), PGDHSMN (Sem 2)
SUBJECT CODE & NAME- MH0056 – Public Relations & Marketing for Healthcare Organizations
BOOK ID- B1320
CREDIT & MARKS-4 Credits, 60 marks
Q1. Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing process.
(Explanation of concept of service, Explanation of concept of marketing Explanation of all the steps involved in healthcare marketing process) 2,2,6
Answer. Concept ofservice Read the rest of this entry →
DRIVE- spring 2016
PROGRAM- MBA (Sem 3), MBADS (Sem 3 / Sem 5), PGDHSMN (Sem 1)
SUBJECT CODE & NAME- MH0051 – Health Administration
BOOK ID- B1212 CREDIT & MARKS-4 Credits, 60 marks
Q1. Explain the healthcare delivery systems in India and their functions.
(Listing the healthcare delivery systems, Explanation with functions)
Ans. Healthcare delivery systems
In India Healthcare Delivery system is represented by five major sectors or agencies that differ from each other by the health Read the rest of this entry →
| DRIVE | SPRING2016 |
| PROGRAM | MasterofBusinessAdministration- MBA |
| SEMESTER | 4 |
| SUBJECTCODE&NAME | MF0015 & INTERNATIONALFINANCIALMANAGEMENT |
| BK ID | B1759 |
| CREDIT&MARKS | 4 Credits,60marks |
| DRIVE | SPRING2016 |
| PROGRAM | MBA |
| SEMESTER | 3 |
| SUBJECT CODE &NAME | MF0010& SECURITYANALYSIS ANDPORTFOLIOMANAGEMENT |
| BKID | B1754 |
| CREDITS | 4 |
| MARKS | 60 |
DRIVE SPRING 2016
PROGRAM MBA – SEMESTER II
SUBJECT CODE & NAME MB 0044 – PRODUCTION AND OPERATION MANAGEMENT
1.Write Short notes on
Answer: a) Phases of Operations Strategy
Quality – Quality is the driving factor for any organisation. When buyinga product, a customer will always think about the value of the money heor she is investing. Even if the price of the product is high, the quality ofthe product will provoke the customer to buy Read the rest of this entry →
Absolute Advantage and
Ricardo’s Theory of Comparative Advantage
Answer: Theory of Absolute Advantage
In the late 18th and early 19th centuries, first Adam Smith and subsequently David Ricardo, explored the basis for Read the rest of this entry →
Difference between international financial management and domestic financial management.
Goals of international financial management
Answer: Difference between international financial management and domestic financial management
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SMU MBA SOLVED ASSIGNMENTS ARE AVAILABLE FOR WINTER 2015-2016
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smu mba assignments
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